Today, we communicate to "One" person at a time...
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Engagement is essential to marketing...consumers WANT to engage with you...
...in conversation. Connect. Facebook. Blogs. YouTube. Forums. Texting. Mobile. Messaging varies for Boomers, Gen X, Gen Y and Millennials.
Go to where your customers, voters, listeners, viewers, constituents are and join their grouups, participate in their conversations and contribute to the dialogue.
Simply "being" on Facebook or Twitter is marketing.
It is not.
Engagement is. That's what won the Presidency for Barack Obama.
You must communicate. Participate. Experiment. Learn what what your listener or customer responds to.
Then craft more powerful messages for your own communications to get new customers and achieve your goal... Win your election. Sell more homes. Increase distribution. Sell more product.
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