| We’re all about YOUR Business – revenue and cash flow |
20 year, Award winning Direct Response Advertising and Marketing. Retail. Package goods. Broadcasting. Non-profit.
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Our background is adverting sales management, marketing and Senior Management...just like you, focused on inventory control, revenue and meeting payroll.
As GM of a small turnaround, my Company decided to stop the payroll so the staff would quit...
The worst part was simply not telling us.
We juggled pennies to pay every employee that first week…and met every payroll after that…until the Company sold our property for over $1mm 12 months later!
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| We created the Business plan that turned around a Radio News organization in 7 months |
There were six of us on a team to determine the profit potential of what was, for our smaller Company, a major acqusition...
...and the seller refused to provide us with their business plan. We actually had to read hundreds of affiliation contracts to create an operating budget before we could begin to solve the problem.
The Company had operated in the red for over 9 years.
Our plan brought them to profitability in 7 months...
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| The most difficult challenges make our victories more fun |
| Other highlights include...
Six years in "Direct response retail" running 52 weekend promotions a year! Think of this experience as Digital Media promotions on Facebook and Twitter because the principles are the same.
Pioneered the employment of sports talent to star in TV commercials...using Football greats like Bart Star, Len Dawson and Leroy Kelly.
Helped premier the music revolution at The Satellite Music Network...able to deliver ratings to advertisers, ensuring SMN's profitability in 18 months.
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