In Direct Marketing, nothing is more important than a strong open. Without one, your letter will have no readership and lower response.
Effective copy is often about "fear" so these two opens for the 2008 Presidential campaign are good examples of our copywriting thought process.
They were never published nor submitted to the McCain campagin.
Click on either to enlarge.
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| Click on Image to Enlarge McCain "open" vs. Obama |
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| Click on Image to Enlarge McCain "open" vs. Clinton |
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